California, April 2026 — Northgate Markets has launched a new campaign bringing together some of the most iconic figures in Mexican culture and sports: Angélica María, Jorge Campos, Julio César Chávez, and El Hijo del Santo.
Built around the themes of family, tradition, and a shared passion for football, the campaign presents a “dream team” of legends that connects generations while celebrating Mexican identity within the community in the United States.
The commercial brings together icons from different eras and disciplines, reinforcing values such as unity, pride, and belonging. It also features a symbolic appearance by Pedro Infante, adding an emotional and cultural layer to the storytelling.
Within this lineup, Jorge Campos represents the connection to football and its most memorable moments, naturally fitting into a narrative that goes beyond the game itself to highlight the experience of enjoying it together.
At its core, the campaign delivers a clear message: every match is an opportunity to connect, where culture, food, and football come together around family.
With this initiative, Northgate Markets reinforces its close relationship with the Latino community in the U.S., embracing a communication approach rooted in shared traditions and meaningful moments.
