Miami, December 2025 — Nike brought together Jorge Campos, Ronaldo “R9,” and Travis Scott in Miami for a new edition of “Toma El Juego” (Take the Game). The event turned the city into a global hub for street football, blending the sport with urban culture and creative expression outside the traditional stadium setting.
The presence of "The Phenomenon," "His Immortality," and the American artist brought international prestige to the event. Nike’s vision focused on celebrating football through a street lens, centering on play, creativity, and the identity built beyond professional competition.
During the event, Nike introduced Hollywood Keepers, a new line that revives the bold and expressive aesthetic of goalkeepers from the 1990s and early 2000s, reimagining it for the new generation. As part of this collection, a special edition jersey inspired by Jorge Campos's iconic style was revealed, taking the visual elements that defined an era in the goal and translating them into the modern language of street football.
The result was a fusion of history, identity, and contemporary football culture, reaffirming the lasting legacy of Jorge Campos and his influence on new expressions of the game, both on and off the pitch.
“Toma El Juego” in Miami did more than just celebrate street football; it served as a bridge between generations, styles, and narratives, confirming how football continues to engage with music, fashion, and urban culture in an authentic way.
