Mexico City, April 2026 — Jorge Campos headlines the new campaign from Coflex under the concept “Selección Coflex,” a creative platform that blends humor, everyday situations, and a touch of fantasy to connect with both professionals in the trade and broader audiences.
In the campaign, Campos takes on the role of captain and guide, appearing at key moments to support plumbers in their day-to-day challenges, helping them make better decisions by choosing reliable, versatile, and innovative products.
The creative concept draws a parallel between the qualities that defined Campos’ career—adaptability, trust, and the ability to deliver in critical moments—and the attributes that define Coflex’s product offering. This narrative positions the brand as a trusted partner in everyday situations that demand effective solutions.
“Selección Coflex” is designed as an integrated campaign across multiple platforms and formats, combining storytelling, audiovisual content, and strong presence across key audience touchpoints.
The campaign was developed by El P1an, the agency responsible for the strategic and creative execution, delivering a full 360° approach from concept development to production, media rollout, and brand activations.
With this initiative, Coflex reinforces its leadership position in the category, leveraging a communication strategy that is relatable, memorable, and aligned with the brand’s core values.
