Mexico City, June 2026 — Street football and urban culture came together for one of their biggest celebrations at the "TOMA El Juego" Americas Final, Nike's flagship event that brought together the continent's top street football talents in Mexico City.
The final gathered 150 players from 20 countries, all of whom had earned their place through a continental qualification process to compete in a tournament where creativity, style, and football identity mattered just as much as scoring goals.
The event also featured an impressive lineup of football and cultural personalities, including Jorge Campos, Sebastián "El Loco" Abreu, Ariel Ortega, Humberto "Chupete" Suazo, Luis Ángel Malagón, and Hirving "Chucky" Lozano, alongside Mexican artists El Malilla and Big Metra, creating a unique connection between football legends and the next generation of street football stars.
One of the day's most memorable moments was the introduction of "Campos Mode," a special format inspired by Jorge Campos' career and designed to celebrate one of the qualities that made the Mexican icon truly unique: his ability to play as both a goalkeeper and a forward.
In this challenge, two players with a goalkeeper-forward profile faced off in a one-on-one match, where they had to protect their own goal while also attacking and scoring. The format allowed the use of hands, goals scored directly from clearances, and constant switching between defensive and attacking roles, recreating the unpredictable and spectacular style that made Campos a global football icon.
Jorge Campos himself served as both judge and host of the activity, sharing with participants the philosophy that defined his career: playing with freedom, creativity, and without fear of breaking the conventional rules of the game. The inclusion of "Campos Mode" also represented a tribute to his legacy within Nike's football universe and to the lasting influence his unique vision of the game continues to have on new forms of football expression.
On the competitive side, the Americas Final crowned Benfica of Argentina as the men's champions and Ballers Elite from Los Angeles, United States, as the women's champions, following a day defined by intensity, talent, and the authenticity that makes street football so special.
With the conclusion of TOMA Live 2026, Nike once again reaffirmed its commitment to street football as a platform for creativity and cultural expression. And in that setting, Jorge Campos once again took center stage, proving that his legacy continues to inspire new generations and find new ways to connect football with music, fashion, and urban culture.
